Pete Woodhouse

I'm a seasoned technology and product executive with 30 years of experience leading engineering, product, and platform scale-ups across FinTech, HealthTech, and EdTech.

I work as an embedded advisor and fractional CTO for growth-stage companies navigating critical transitions—whether that's scaling teams, modernizing platforms, integrating AI, or preparing for a funding round.

My approach blends deep technical expertise with strategic business thinking. I've led engineering organizations of 350+, driven platforms to profitability, and helped startups transform from early-stage to enterprise-ready.